Desperate Need
According to IMB research, today, 61.7% of the population in Latin America possesses an oral communication
learning preference and lifestyle. Herbert V. Klem, author and international authority on primary oral communicators
says that, “Perhaps as much as 70% of the world’s population is not likely to take an interest in the
Bible if we take a literary approach to teaching.
Storying is
the method that oral cultures use to communicate their most important information.
Additionally, over 80% of all Pastors, leaders and emerging leaders within the Church throughout Latin
America have had little or no practical training to carry out the task of structuring a healthy local church
and being the “beacon of light” in their communities that the Word of God commands. As a result, there
is a desperate need for some sort of non-formal training that will promote healthy, balanced, churches that
are driven with purpose.
Consequently, there is an urgent need for appropriate
Biblically based equipping resources within oral cultures that support the process of Discipling Nations with
a holistic approach including pre-evangelism, evangelism, discipleship, leadership training and church establishment.
Therefore, in order for a ministry to be effective and make a lasting
impact, their equipping resources will have to be designed for a storying culture in the language they understand.
That means carefully taking into account the worldview of the target people group, and identifying their appropriate
bridges, barriers and gaps to a Biblical worldview. This communication method will have to be both practical and culturally
sensitive. Our communication must also be designed for the listener to be able to pass on the training to others in
the community, thereby encouraging the process of reproduction.
The Solution
In
order to launch a movement to disciple oral learners in Latin America, Enlace de Comunicación Oravisual (ECO) is now
engaged in strengthening the local church by equipping pastors, leaders and emerging leaders within target
communities to effectively communicate Biblical truth to oral learners. A practical way being used is through live
seminars and the publishing and use of existing digital media training courses (DVD, CD-ROM, and Video). Additionally,
in order to exponentially increase and reach the widest number of oral learners ECO is now incorporating radio
and video broadcasts to this strategy.
ECO has put together a team of
experts with outstanding credentials and diverse areas of training and field experience in Latin America to
ensure that every piece of digital training curricula will be a resource that can be used by every segment of the
Body of Christ in Latin America, regardless of denominational affiliation.
Furthermore, to carry out its mission and vision, ECO is establishing contacts to partner with a global
network of church and para-church ministries.